VICÍ Beauty Schools have been educating the best stylists in the area for over 40 years. It is almost impossible to walk into a salon in Southeastern Wisconsin without finding a VICÍ Beauty School graduate behind a chair. In fact, many of our graduates own and manage those very salons.

Marvin Rushing and Penelope Rushing established the first VICÍ Beauty School on Highway 100 and Hampton Ave in 1969. Over two decades later, in 1992, they opened their first salon, VICÍ Capilli – Brookfield Square.

For their next move in the beauty industry, Marvin and Penelope opened VICÍ Beauty School – Park in 2004, along with the accompanying Salon and Spa, VICÍ Capilli – Park.

In later summer of 2004, the original VICÍ Beauty School relocated and became VICÍ Beauty School – Bayshore. Alongside the move, a professional salon, VICÍ Capilli – Bayshore, was added to the family.