VICI: The Story Behind the Milwaukee Beauty School

VICI: The Story Behind the Milwaukee Beauty School

Fun Fact: VICI Beauty School has been in Milwaukee for over 40 years! Tons of amazing hair stylists have studied at our Milwaukee beauty school, earned their license, and made the world a more beautiful place. We’re proud of our history, and we want to make the next 40 years even better!

VICI Beauty School History

Marvin Rushing and Penelope Rushing established the first VICI Beauty School on Highway 100 and Hampton Ave in 1969. Over two decades later, in 1992, they opened their first salon, VICI Capilli – Brookfield Square. For their next move in the beauty industry, Marvin and Penny opened VICI Beauty School, an Aveda Institute in 2004, along with the accompanying salon and spa, VICI Capilli – Park. Later in the summer of 2004, the original Milwaukee beauty school relocated and became our north campus located in the Bayshore Town Center. Alongside the move, a professional salon, VICI Capilli – Bayshore, was added to the family. Several of our students go on to work in VICI’s high-end salons.

A Little More About VICI

VICI Beauty School is owned by Advanced Institute of Hair Design, Inc, whose principal owners are Penelope and Marvin Rushing. Our skilled and dedicated team of experienced instructors are trained in all aspects of hair, skin, nail esthetics and related sciences. They are backed by our administrative and support staff who will ensure that students are prepared for their new career. VICI is approved and licensed by the Wisconsin State Board of Cosmetology. We’re also accredited by the National Accrediting Commission of Career Arts and Sciences, Inc (NACCAS), which means students can receive financial aid. Federal financial aid is available to those who qualify. The NACCAS requires schools to adhere to a strict set of standards relating to educational quality, programs, administration, and more and is recognized by the U.S. Department of Education.

Ready to be a part of our next forty years? Schedule a tour at our Milwaukee beauty school. Also, check out 10 Amazing Careers in the Beauty Industry to learn more about everything you can do with a cosmetology license. Or take our fun cosmetology definitions quiz to see how much you already know about the beauty industry!

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