What Does a Beauty Blogger Do?

Beauty bloggers have tons of knowledge about hair, makeup, skincare and fashion. They don’t keep it to themselves, though. Through personal blogs and websites, they share what they know with the world. If you love sharing tips and tricks with others, beauty blogging could be the career for you.


Beauty bloggers have to create a lot of content. A LOT. They blog about makeup, hair styles, skincare products, outfits and pretty much anything else that falls under the category of “beauty.” They take photos of hair and makeup, so some knowledge of lighting and photography is important. And they make videos showing their readers how to create their own looks. It’s a lot of work, but it’s done by people passionate about the beauty industry.

In addition to blogging, beauty bloggers have to keep their social media up-to-date. They post engaging photos to their Instagram and Facebook accounts. They tweet regularly and often run YouTube channels. What’s the point of making amazing content if you don’t share it?


Also, beauty bloggers collaborate with other artists in their community. Building relationships with the other beauty gurus is super important. They often exchange content in the form of guest blogging, they host events together and they visit local shops and salons to feature on their websites.

Think you’ve got what it takes to run a successful beauty blog? You’ll want all the knowledge about cosmetology you can get. Start your career at VICI Beauty School! If you’re curious about all the careers available in beauty school, check out 10 Amazing Careers in the Beauty Industry. Or take our fun cosmetology definitions quiz to see how much you already know about this industry.

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